Create better with us & let’s build a brand that means much more.

We create brands that do good  on every level, from defining sustainable strategies and proofing the future to tackling diversity & inclusion.

We don’t just brand your impact; we ignite growth and captivate audiences with marketing solutions that set you apart.

City of London Corporation

Government OrganisatiON
Brand Strategy // Visual Identity // Brand Assets // Marketing
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Responsible Tomorrow for London’s Square Mile: Creating a Better Future for the City and Its Communities.

Harnessing our expertise in crafting impactful solutions, we transformed the City of London Corporation’s Responsible Procurement vision into reality. By understanding the diverse needs of stakeholders, we engineered a comprehensive blueprint for a user-friendly, interactive tool that redefines multi-stakeholder engagement. We created a unique visual identity, celebrating the Corporation’s iconicity, fostering recognition, and aligning with its mission. The city’s inaugural interactive guideline, ‘Low Carbon Procurement,’ is a testament to our innovation. Coupled with an engaging explainer video, it now takes centre stage at public events and on the Corporation’s website, catalysing unprecedented outreach and impact.

Redefine Meat

Foodtech 
Brand Strategy // Naming // Portfolio Architecture // Visual Identity // Verbal Identity // Packaging // Guidelines

Serving the World Better Meat: A Whole Different Animal,  Turning the Industry Upside Down.

The challenge? Introduce 3D-printed plant meat innovation worldwide. Our distinctive strategy broke from traditional plant-based branding, tapping into the sensory allure of meat. ‘NEW MEAT,’ though ‘precisely the same, yet entirely different,’ became the core message. Visual and verbal meat codes brought meat to the brand’s forefront. We’ve shaped the world’s largest meat company, creating a portfolio for conscious at-home and out-of-home consumption. Our approach broadened global reach, revolutionising how the world perceives and enjoys meat.

ESDP

Not for profit
Brand Strategy // Verbal Identity // Visual Identity // Marketing // Brand Environments // Marcomms
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Unmasking Europe’s Supplier Diversity Revolution: Empowering Minority Entrepreneurs.

Throughout Europe, minority entrepreneurs encounter significant socio-economic disparities when accessing opportunities in both public and private sector supply chains. We were asked to create a brand for the first Supplier Diversity advocacy group dedicated to driving meaningful change across Europe. Designing the brand’s strategic foundations to embody empowerment and resilience, we created an identity that encapsulated a world of opportunities for all, serving as a powerful symbol fostering positive change.

Calysta

Foodtech
Brand Discovery // Brand Strategy // Naming
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Feeding the 10 billion: Future-Proofing the World Food System. A Future Where the World’s Growing Population Lives with Food Security.

NPD Direct sought our expertise to shape Calysta’s future, expanding into aquaculture, livestock, and pet food. Since 2012, Calysta’s precision fermentation protein, harnessed from a sequestered microbe, has redefined sustainable human food production. Our audit revealed vast potential, positioning Calysta as a pioneer in cellular agriculture. Its unique ability to scale ‘limitless protein’ caters to all living organisms. By branding Calysta as the original ‘nourisher of net-zero protein for all,’ the portfolio strategy informed creative territories and created sub-brands for innovative products, paving the way for Calysta’s limitless future, reaching and thriving in new markets.

Change Innovators

Women-Owned Consultancy
Brand Strategy // Visual Identity // Verbal Identity // Marketing // Brand Environments // Marcomms
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Empowering Purpose: Unleashing Change Innovators' True Potential in Their Quest for Lasting Impact.

Enabling business leaders to cultivate organisational growth built through a heart-centred approach is not for everyone. We helped Change Innovators convey their purpose and connect with desired audiences by showcasing the impact of their sustainable and transformative human-centric experiences. We showed them how to remain relevant in today’s world, a new generation of leaders in search of human models of empowerment and compassion.

Aliet Green

Agri Tech
Brand Strategy // Brand Comms // Visual Identity // Verbal Identity //Marketing // Marcomms
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Agriculture and Equity: The Resilient Green Transformation from Local Roots to Global Influence.

We ignited a transformation for Aliet Green, elevating their brand to new heights. Recognising their role in building a resilient, equitable future, we crafted an impact-driven brand strategy, enabling them to connect with global audiences. Redesigning their visual identity injected the gravitas their mission deserved, communicating their profound vision. Creating a brand communications guide became their roadmap to share untold stories, igniting international appeal and welcoming a wave of new customers who share their passion for impact and sustainability.

WEConnect Europe

Not for profit
Digital strategy // Content creation // Marcomms
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Our task for the July 2023 London regional conference was to raise awareness within an untapped online community six weeks before the event. We collected data, testimonials, and case studies highlighting WEConnect International’s milestones and role in advancing gender equality. Focusing on LinkedIn and implementing a segmentation strategy, we expanded our reach, translating the brand into social-first content – the result was a remarkable 157.1% increase in new followers and an oversubscribed conference. Community membership also grew significantly, contributing to economic growth and empowering women globally.

ESDP EU Conference

Not for Profit
Brand Strategy // Visual Identity // Verbal Identity // Marketing // Brand Environments //Marcomms

Breaking Barriers to Transform Tomorrow: Showcasing Europe's Supplier Diversity Project.

ESDP’s inaugural conference in Amsterdam marked the first step towards transforming Supplier Diversity across Europe. As the guardians of ESDP’s brand, we delved deep into crafting a conference identity and experience that set the stage for new opportunities. Transforming this vision into reality, we formed an immersive strategy for the conference and its associated products, inspiring creativity and designing a host of conference materials, including branded collateral, venue branding, print, digital, and social media. The conference achieved an EU Net Promoter overall score of 8.5/10.

“We have been thoroughly impressed with DEFY Brands’ exceptional services in helping us craft a powerful brand embodying our company’s mission and vision. Their thorough understanding of our business set the foundation for this success. Thanks to them, we’ve gained the confidence to engage new audiences with our story, setting us apart in a highly competitive landscape, raising our brand awareness, and improving our bottom line. In today’s business landscape, it’s imperative to demonstrate your social and environmental impact, and DEFY Brands has been instrumental in ensuring our business is noticed by new customers. Their guidance has been invaluable in positioning us as a leader. We wholeheartedly recommend their services to anyone looking to make a meaningful impact in the market.”

Lastiana Yuliandari,  
Founder

“DEFY Brands created the perfect solution, helping us future-proof our vision to become the world’s largest meat company. The journey from unlocking our potential to the discovery and insights gained from an intense global audit led to creating a distinctive identity that’s precisely on brand. I would recommend DEFY for their expertise, approach, agility, and ability to sustain their value as our brand partners.”

Omer Fruchter,  
Director of Product Management

“DEFY Brands exceeded our expectations, delivering a comprehensive communication strategy beyond our regional conference. Their intuitive approach, quick understanding, and independent work ethic brought our vision to life, significantly increasing our online presence and reaching new audiences. Their commitment to achieving our impact was evident throughout our collaboration. We wholeheartedly recommend them for their expertise and alignment with our values as a women-owned company focused on social impact.”

Jerome Flint,  
Regional Director Europe and MENA

“DEFY Brands created the brand identity for our Responsible Procurement brand, designing a user-friendly set of guides while supporting us to ensure the tools are used to their full potential. The explainer video they also created for us had a significant impact at the conference where it was presented, making us feel we belonged alongside big corporations. Our prior collaboration with DEFY has strengthened our message, making it more powerful. They take the time to understand our goals, which is evident in the end product.”

Lisa Moore, Kristina Jackson,  
Responsible Procurement

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